01 lay out
02 index
03 introduction
04 summary |
05 resources
06 personal
07 skills
08 relations |
09 marketing
10 corespondents
11 chances
12 threats |
13 powers
14 weaknesses
15 instruments
16 product |
17 price
18 place
19 promotion
20 target group |
21 position
22 budget
23 financing
24 profit |
25 costs
26 implementation
27 end test |